The 10 Most Common Mistakes When Purchasing a Diamond:
- Lack of diamond knowledge.
- Not knowing the difference between a commercial quality diamond and gem quality diamond.
- Not knowing the difference between Polish/Symmetry and a diamonds cut proportions.
- Missing the significant price and value difference between a diamond that weighs just under one carat and a diamond that is over one carat.
- Not aware of how a diamond sparkles and why.
- Not understanding the differences in brilliance between a round diamond and a fancy shaped diamond.
- Not knowing the difference between a diamond appraisal and a diamond certificate.
- Not realizing how much Cut affects the value of a diamond.
- Not knowing how naturals and fracture filling affects value.
- Buying a diamond that has already been mounted.
The Diamond Choosing Process & Cool School
The process of choosing a diamond must always start with your comfort and confidence. How does this happen and how can you avoid these common mistakes before we've even spoken? We've prepared our cool school diamond knowledge program which is a good read and will make you an expert on finding what you want for the right reasons - in short order. Go through it one step at a time, or choose a topic that you're most curious about. Then, when you have questions, the team at Bellmans' is glad to help. We love talking about diamonds and sharing helpful information, even if you don't choose to buy from us today.
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