According to David Bellman, owner of Bellman’s Jewelers, the new feature called Video Showcase, is capable of providing fast, crystal clear video and an exclusive in-store shopping experience entirely online. “This new interactive tool allows visitors to shop in the store through the advances of technology,” said Bellman. “The tour gives you the full experience of jewelry shopping at Bellman’s, before even stepping foot through our door. Now that is customer convenience.”

To obtain this new interactive option, David Bellman looked to the expertise of Varuna Design and Advertising. “After talking with David, the team at Varuna wanted to create a site that was like no other and would really take Bellman’s Jewelers to the next level of technology,” said Nate Lindquist, President, Varuna Design and Advertising. “The video tour provides customers with the ability to see jewelry first hand with the quality and precision no other jeweler has been able to obtain using the advances of the web.” Bellman added,  “Varuna Design ensured that the video loads extremely fast, so users were able to view the video we created in a timely fashion. Again, it is about the browsing convenience and overall experience had by our customers.”  

In addition to the video tour, advances were made to the “Cool School” program originally created by David Bellman, along with an elegant overhaul of the entire site. The “Cool School” link is a tutorial that teaches viewers valuable information about the purchase of a diamond and other stones. Varuna updated the program so that users couldn’t “cherry pick” what they wanted to learn. “We did this so our users truly understand everything from what makes a diamond so radiant to what to look for in a setting, there’s information that people need and deserve to know about choosing a diamond.” said Bellman.

This new website will be launched on  Thursday, November 2 at a launch party being held at Bellman's Jewelers . The new website can be obtained by visiting www.bellmans.com on November 2, 2006.

About Bellman’s Jewelers:
For many years, Bellman’s Jewelers has been offering the Greater Manchester area the finest in quality jewelry. When Bellman’s Jewelers first opened their doors, the focus was to service the New Hampshire consumers and offer quality discount jewelry and gemstones outside of a major metropolitan area, such as Boston. Since their Grand Opening, Bellman’s Jewelers continues to live up to their reputation of providing quality jewelry at a reasonable price. Additionally, Bellman’s Jewelers has been voted #1 Regions Jeweler for 11 straight years. Bellman’s purchases loose stones and add their specialized touch for mounting and manufacturing. Bellman’s Jewelers carries an extensive array of fine jewelry. From engagement mountings, wedding bands, gemstone rings, custom designs and more! 

For more information about Bellman’s Jewelers, call (603) 625-4653, or visit their website for information online at www.bellmans.com.

About Varuna Design & Advertising:
Varuna Design & Advertising, located in Bedford NH, is an integrated marketing agency serving the marketing needs of both small and large businesses. This client centric, integrated marketing agency works collaboratively, like a partner would, to identify and then meet the marketing objectives of their clientele. Varuna develops powerful brand initiatives for corporate identity in web-based media, print, complete marketing packages, and other communications as a true full service offering.  Varuna Design is firmly committed to bringing integrated marketing discipline to their client’s businesses in a very unique portfolio management approach. By pairing their experience and knowledge with the elements that define your business, Varuna outlines and delivers your core message with the right media mix as they adapt to your changing marketplace and landscape.

For more information about Varuna Design & Advertising, call (603) 472-5200, or visit their website for information online at www.varunadesign.com.